Omnisend research finds ecommerce and resale are the most popular side-hustle category at 41%, led by eBay, Amazon, Facebook Marketplace, and TikTok Shop CHARLESTON, S.C., May 21, 2026 /PRNewswire/ -- New research by Omnisend reveals that side hustles in 2026 are less about passion projects and more about financial necessity. In a survey of 1,370 Americans, 28% report currently having a side hustl...
Omnisend research finds ecommerce and resale are the most popular side-hustle category at 41%, led by eBay, Amazon, Facebook Marketplace, and TikTok Shop CHARLESTON, S.C., May 21, 2026 /PRNewswire/ -- New research by Omnisend reveals that side hustles in 2026 are less about passion projects and more about financial necessity. In a survey of 1,370 Americans, 28% report currently having a side hustle, and four-in-five (80%) admit they started for financial reasons rather than personal fulfillment or fun. Among those with side hustles: Omnisend (PRNewsfoto/Omnisend) 54% wanted to earn extra money for bills or essentials 27% started to pay off debt, supplement existing income, or save for a goal Only 9% intended to pursue a passion or hobby, down from 14% since October 2025 . More than half (51%) earn $500 or less monthly from their side hustle, but 76% are still satisfied with their additional income. Collectively, this adds up to an average of $84.1 billion monthly across the U.S., up slightly from $83.1 billion last year. "Inflation may have cooled on paper, but everyday expenses like housing, groceries, and insurance remain stubbornly high," says Marty Bauer, Ecommerce Expert at Omnisend. "An extra $200-$500 a month can cover groceries, utilities, or debt payments. That makes even low-earning side hustles feel worthwhile." Overall, 49% started their side hustle less than a year ago, and they're able to maintain them without sacrificing large amounts of personal time. 86% spend fewer than 20 hours per week on them, with 5-9 hours being the most common range. From handmade goods to reselling, ecommerce is the most popular way to earn on the side Ecommerce, including reselling, is the most common side-hustle category among respondents, with 41% saying they sell online. That puts ecommerce ahead of freelance work (25%), food delivery services (23%), and content creation (16%). For online sellers, side hustles often start with accessible product categories: 26% sell hand...