William B. Cyr, Chief Executive Officer of Freshpet (FRPT +0.55%), reported the sale of 47,582 shares of Common Stock for a transaction value of approximately $2.28 million on May 20, 2026, through open-market sales following option exercises as disclosed in the SEC Form 4 filing. Transaction summary Metric Value Shares sold 47,582 Shares sold (direct) 42,907 Shares sold (indirect) 4,675 Transacti...
William B. Cyr, Chief Executive Officer of Freshpet (FRPT +0.55%), reported the sale of 47,582 shares of Common Stock for a transaction value of approximately $2.28 million on May 20, 2026, through open-market sales following option exercises as disclosed in the SEC Form 4 filing. Transaction summary Metric Value Shares sold 47,582 Shares sold (direct) 42,907 Shares sold (indirect) 4,675 Transaction value $2.3 million Post-transaction shares (direct) 204,585 Post-transaction shares (indirect) 125,006 Post-transaction value (direct ownership) ~$9.80 million Transaction and post-transaction values based on SEC Form 4 weighted average price ($47.88). Key questions What was the mechanism behind the share sale? This transaction was executed via the exercise of 84,000 vested stock options, with 47,582 shares sold immediately in the open market, reflecting a derivative-to-share conversion for liquidity. This transaction was executed via the exercise of 84,000 vested stock options, with 47,582 shares sold immediately in the open market, reflecting a derivative-to-share conversion for liquidity. How did the transaction affect Cyr’s ownership position? Direct holdings decreased from 301,900 to 204,585 shares, and indirect holdings dropped to 125,006 shares, while maintaining a considerable residual stake and substantial option capacity. Direct holdings decreased from 301,900 to 204,585 shares, and indirect holdings dropped to 125,006 shares, while maintaining a considerable residual stake and substantial option capacity. What portion of the shares sold were attributable to direct versus indirect entities? Of the 47,582 shares sold, 42,907 were disposed from Cyr’s direct account, while 4,675 were sold from indirect holdings tied to trust entities and his spouse as disclosed in the filing. Of the 47,582 shares sold, 42,907 were disposed from Cyr’s direct account, while 4,675 were sold from indirect holdings tied to trust entities and his spouse as disclosed in the filing. Does ...