When Welch took the helm of GE in 1981, he inherited a company adrift, having lost a fifth of its market cap in the preceding decade. His first move was to trim headcount. In fact, he laid off so many employees — more than 100,000 in his first few years — that he became known as “Neutron Jack,” an allusion to the neutron bomb, which eliminates people while leaving buildings intact. At one time, no...
When Welch took the helm of GE in 1981, he inherited a company adrift, having lost a fifth of its market cap in the preceding decade. His first move was to trim headcount. In fact, he laid off so many employees — more than 100,000 in his first few years — that he became known as “Neutron Jack,” an allusion to the neutron bomb, which eliminates people while leaving buildings intact. At one time, not so long ago, GE was the world’s most valuable company, with divisions that made light bulbs, jet engines, home appliances, X-ray and ultrasound machines, steam turbines, locomotives, and television shows, among dozens of others. Today, Musk’s empire spans Tesla, SpaceX, xAI (including with X), Neuralink, and The Boring Company, all companies with very different goals. Sure, Teslas drive through The Boring Company’s holes, xAI’s Grok is available in the automaker’s vehicles, and Tesla has supplied its Megapack batteries to xAI’s data centers. But apart from sharing Musk’s ownership or leadership, they’ve had limited interaction with each other until recently, when Tesla and SpaceX separately invested in xAI. Musk, the individual, captivates many of his peers, just like Welch did. Executives today talk of being “hardcore” and espouse “first-principles thinking,” just like CEOs of the 1980s sought to emulate Welch through “accretive” mergers and mass layoffs. The similarities aren’t all encompassing, of course. GE was a company, and Musk is a person. But the distinction can get a bit blurry in an era when his net worth eclipses the market cap of 97% of the S&P 500. In fact, Musk’s net worth is approaching $800 billion, almost as much as GE at its peak when adjusted for inflation. The Welch comparison could turn out to be particularly valid if Musk follows through on rumors that he’s trying to merge some combination of SpaceX, xAI and Tesla . Musk has frequently been likened to Henry Ford. A more apt comparison might be to John D. Rockefeller or Jack Welch, who took GE from a...